The PRETAVOIR Blog | Stay Up To Date With The Eyewear Industry » Tom Ford

Stay up to date with the latest news in the eyewear industry.
Discover the latest releases, technical innovations and who is wearing what... From glasses to sunglasses, lenses and frames, we've got you covered.
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On The Eleventh Day of Christmas...

On The Eleventh Day of Christmas...

These special edition sunglasses and optical frames are designed for the eyewear connoisseur. The selection is truly Tom Ford’s own private collection, redesigning and modernizing his favorite frames.
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The iConnoisseur's Collection

The iConnoisseur's Collection

Focusing on luxurious design details such as 18kt. gold frames, diamond embellished hinges or precious metal hardware we have displayed these frames in a beautiful mahogany cabinet branded 'The iConnoisseur's Collection'.
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Spring/Summer 2021 Fashion Week

Spring/Summer 2021 Fashion Week

We have pulled together some of the eyewear frames that have caught our attention over SS21 Fashion Week and are now eagerly awaiting their arrival on the website. In the meantime, we have paired new trends with some current frames that are available now if you just can’t wait.
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Nurse Ratched Eyewear Edit

Nurse Ratched Eyewear Edit

Ratched's costume designers, Lou Eyrich and Rebecca Guzzi, have used a lot of archived, vintage, couture pieces throughout the series. So our blog compiles some modern day dupes so you can get Nurse Ratched's look.
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Clip On Lenses

Clip On Lenses

Clip-on lenses can completely elevate your everyday glasses to sunglasses, shielding your eyes from harsh rays without compromising your vision. These lenses are an extremely convenient and inexpensive way to be prepared for whatever your day throws at you. 
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Keeping Up With The Kardashians

Keeping Up With The Kardashians

In preparation for the new season of Keeping Up With The Kardashians airing this year we are going to go through a quick overview of who Kourtney, Kim and Khloe are, along with some of their favourite sunglasses!
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What Is Blue Light?

What Is Blue Light?

As blue light glasses are relatively new to the market there is not a lot of research to prove their immediate benefits however it has been widely recognised that they minimize eyestrain, improve your sleeping habits & increase visual comfort.
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Watermelon Sugar Sunglasses

Watermelon Sugar Sunglasses

Majority of the sunglass styles worn in the video are vintage Gucci but not to fret -we have you covered. From the dreamy baby blue oversized sunglasses to pink love heart glasses we have options for everyone!
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The latest Dior sunglasses and glasses collection seamlessly merges modernity with timeless elegance. These eyewear pieces, crafted from cutting-edge materials, offer both style and durability. Some models also embrace eco-friendly materials, aligning with sustainable fashion trends.

The Dior collection showcases a stunning array of designs, from classic aviators to oversized frames, catering to diverse preferences. Dior's signature attention to detail is evident in the intricate embellishments and temple designs, adding a touch of luxury to each pair.

With exceptional lens options, including polarized, gradient, and photochromic lenses, Dior eyewear ensures optimal visual clarity and protection. These latest offerings blend classic sophistication with contemporary trends, making Dior glasses a must-have accessory for those who appreciate both style and quality. Whether for everyday comfort or a fashion statement, Dior eyewear exemplifies excellence and innovation.